Vancouver Art Gallery: "MashUp"

For some reason, most of my projects have been outside of Vancouver. It’s been wonderful working with teams far and wide, but it’s nice to play on my own turf too.

Thanks to the talented Philip Jarmain, I got my chance, and I was brought on to score the ad for the Vancouver Art Gallery’s latest exhibition, MashUp: The Birth of Modern Culture. Well done to him and the crews over at 123w and PostPro Media for putting all of this together!

Marketing Mag gave the campaign a sweet writeup on 123w’s creative choices, too. They took it in a bolder direction than I expected, and I think they nailed it. Much like the exhibit and the art therein, there’s nothing quite like the campaign.