This year, Kal Tire and Nokian Tyres were running an NFL promotion giving away free NFL New Era Hat and a chance to win a trip for 2 to Super Bowl LII.
The talented teams over at 123w and Jarmain Productions spearheaded the project and hired me on for the music. They creative needed a football feel with a bit more edge. To keep the football roots, we opted for the snares and brass of a marching band, and to bring the track forward, we used trap music as the genre base (and bass).